Professor of Marketing at the Sir John Cass Business School, City University London, UK. For his leadership in the academic research community, he was recently awarded a life-time achievement by the American Marketing Association. This honour has by no means made him want to rest on his laurels.
My research focuses on customer loyalty, marketing strategy, technology on the organizational frontline and social media and has published widely in flagship academic business journals, such as the Journal of Marketing, the Journal of Consumer Research and Management Science.
With the best yet to come, and a ‘mid-career mission’ combined with maximal insights and experience, I’m passionate about the practical relevance of my research and its value for businesses and their customers. Now, perhaps more than ever, in turbulent economic times and with market places rapidly changing into social spaces pushed by advances in IT, there is a need for guidance in strategy development that builds on fundamental as well as versatile thinking. I’m able to offer such thinking and push its translation into actionable advice for businesses.